TREE CAPITAL SA is an alternative investment services and consultancy company founded in Geneva in 2018. As a professional and qualified investor, they are disciplined to advise their client’s investments by offering them comprehensive financial consultancy services. Moreover, TREE CAPITAL SA consult on family governance and the establishment of family trusts, helping to ensure intergenerational wealth transmission and growth. While the businesses of their partners are anchored in the Middle East, TREE CAPITAL SA mostly work internationally, largely in the United States and Europe. Their objective is to enable clients to preserve capital and create wealth through strategic investment decisions including real estate acquisitions, venture capital, private equity and other types of shareholdings with the ambition to generate sustainable income tailored to their needs and risk appetites.